B2B marketers, let us introduce you to programmatic buying!
It’s anticipated that all forms of digital media will be bought programmatically within the next 5 years – you will want to buy online advertising programmatically for the many advantages it offers.
B2B marketing has changed dramatically in recent years with the advent of digital marketing. Modern B2B marketers are employing the same channels, media and tactics that consumer marketers have traditionally used – including programmatic buying and real time bidding.
ProTableau is an independent trading desk for B2B advertisers.