Digital advertising for consumer marketers

Digital advertising powered by data

Data is the fuel that powers programmatic buying and real-time bidding. Consumer marketers can integrate a wealth of data sources including first party (yours) and third party (modeled or registration-based) to only deliver ad impressions to your target audience without wasting their ad budgets on the wrong consumers! There is plenty you can do with data targeting:

• Optimization: Instantly and continually optimize campaigns to buy more impressions from media placements that drive more engagement for your brand – and fewer that don’t.
• Retargeting: Target consumers that have visited a specific product or piece of content on your web properties.
• Contextual: Target consumers while they are looking at content related to your product.
• Behavioural: Target consumers whose past online activity suggests they have an affinity for your brand or product.
• Geotargeting: Target consumers in a physical location whether a postal/zip code or near a store.