Google generated $57.8 billion in ad revenues in 2016, growing 9% YoY; and representing 30.9% of the total worldwide digital advertising market!

$10.23 Billion of that revenue was from display ads (Google is second only to Facebook for display ad revenues), accounting for 12.3% of total display advertising.

YouTube ad revenues grew 40.6% last year, reaching $4.28 Billion.

And for mobile advertising revenues this year, Google will generate $34.11 Billion, an increase of 40.3% from 2015.

Google’s programmatic and mobile ad business is expected to grow, grow, grow – no doubt!

Source: eMarketer, July, 2016