Real time bidding is a type of programmatic advertising that involves the rapid buying and selling of online ad impressions through real-time auctions that occur in the split second it takes to load a Web page.
The auctions employ algorithms that comb through automated ad exchanges to identify the best impressions for your audience to bid on – this digitization and real-time competition drive down the cost for advertisers.
Programmatic direct is another type of programmatic buying where targeted ads are placed across a more limited range of high-quality inventory, and where the seller is known and ad placements are guaranteed to meet minimum quality standards.
All forms of digital media and other media (TV, radio and out-of-home) are expected to be bought programmatically within the next 2 years.
Consumer (B2C) marketers and business-to-business (B2B) marketers can benefit from buying digital media programmatically.
Net, programmatic advertising allows you to buy ad impressions at a fraction of the cost, only serve ads to your target audience, continuously optimize campaigns for better results, and gain insights into campaign performance with data analytics.
